Augmented Reality and Virtual Interactivity Workshop

Located at the Mobile 2.0 Mobile 2.0
June 18, Barcelona

Important Dates

Deadline for submissions:
May 15th 2010 (11:59 PM, EST)

Notification of acceptance:
TBD, 2010

Camera-ready versions:
TBD, 2010

Mobile 2.0 Conference:
June 16th-17th, 2010

MobEA Workshop Day:
June 18th, 2010

Workshop Support


Augmented reality (AR) is a term for a live direct or indirect view of a real world environment whose elements are supplemented with, or augmented by computer generated imagery. The augmentation is conventionally in real time and in meaningful context with environmental elements. Augmented reality and virtual worlds are long standing topics in their own right. MobEA 2010, now in its eighth year will focus on the topic of the convergence between augmented reality, virtual interactivity, and the Web. How can these new interaction paradigms be integrated into the platform of the Web and more importantly evolve to be as open and inclusive as the Web?

The W3Cs Mobile Web Initiative is advancing pervasive mobile computing through the adoption of standards and best practices. Currently, there are diverging technologies for AR, no standards insight, and this could lead to customer confusion and industry gridlock. The objective of this workshop is to provide a single forum for researchers and technologists to discuss the state of the art for Mobile AR.


In this context, challenges for AR and VR research will include, among others:
  • How does Web content need to evolve with AR (e.g. extensions to current Web technologies like CSS to support AR)?
  • How far can we stretch advanced UI techniques (e.g. 3D navigation) for building more immersive applications?
  • What are some of the strategies for monetizing AR and VR?
  • What are some of the accessibility issues of AR interfaces?


Topics of Interest

Main topics of interest for the envisioned workshop contributions include (but are not limited to) the following:

Web and AR
  • How does Web content need to evolve for AR (extensions to current Web technologies like CSS) to support AR ?
  • How do Web browsers need to evolve to become AR platforms?
  • Can the 3D Web be an effective platform for AR?
  • Infrastructure for AR
User interfaces
  • 3D interaction and gestural interface and how these interfaces map onto the Metaphor of the Web
  • Advanced display and immersive projection technology
  • Haptics, audio, and other non visual interfaces
Mobile AR
  • Mobile AR development environments and toolkits
  • Mobile Tracking & Sensing for AR
  • Mobile Presence and cognition in AR
  • Mobile Widgets and Mashups for AR
  • Media adaptation and content filtering
Evaluation of AR
  • User studies and evaluation
  • Standard Datasets and Benchmarks for AR
  • Accessibility of AR interfaces (What does an AR Web site look like for the visually disabled and what extensions would be required to current web accessibility techniques?)

Workshop co-chairs

Program Committee

  • Steve Feiner, Columbia University
  • Dirk Groten, Layar
  • David Kormann, AT&T Labs Research
  • Kari Pulli, Nokia Research Center
  • Blair Macintyre, Georgia Tech University
  • Peter Meier, Metaio
  • Markus Tripp, Mobilizy
  • Gregg Vesonder, AT&T Labs Research
  • Daniel Wagner, TU Graz
  • Sean White, Columbia University
  • Maya Wiseman, Vodafone

Submission and Proceedings

For submissions, the following rules apply:

  • Full technical papers: up to 5 pages in ACM format
  • Short position or demo papers: up to 2 pages in ACM format
  • Submissions must be formatted using the WWW2010 templates available here.
  • Submissions will be peer reviewed by at least two independent reviewers. Accepted papers will be presented at the workshop and included in the workshop proceedings.
  • Details on the proceedings and camera-ready formatting will be announced upon notification of the authors.
  • Please use the following link to the submission system to submit your paper at Easychair Submission System for Mobea 2010

Previous Mobea Workshop Proceedings


  • Daniel Appelquist Daniel K. Appelquist is a Senior Technology Strategist working for Vodafone's R&D team, focusing on Mobile Internet topics. He represents Vodafone in the W3Cand in the Mobile Web Initiative which he helped create, and within which he chairs the Mobile Web Best Practices Working Group. He also leads a research program within Vodafone R&D organization on thefuture of Social Media and he has been co chairing the W3C Social Web Incubator group. Before joining Vodafone, Daniel was a pioneer in the field of Web content, working with publishers in the mid 90s to put content online using SGML and XML. He is a published author, speaker on technology topics, evangelist, sometime CTO and dot com refugee. Daniel also presented at MobEA 2005and co chaired MobEA 2006 to 2009.

  • Rittwik Jana is a Principal Member of Technical Staff at AT&T Labs Research. He received a B.E degree in electrical engineering from the University of Adelaide, Australia, in 1994. He received a Ph.D. degree from the Australian National University in 1999. He worked as an engineer at the Defense Science and Technology Organization (DSTO), Australia from 1996 to 1999 and as a principal member of technical staff at AT&T, New Jersey from 1999 to date. His research expertise falls in the areas of IPTV, P2P, mobile middleware and wireless channel modeling. He is a published author and has served as a reviewer and program committee member for numerous conferences and journals. He has also successfully organized previous MobEA workshops at WWW, 2003 to 2009.

  • Philipp Hoschka* Deputy Director of the W3C. His main interest is bringing the benefits of Web technology to mobile and other non PC devices. Since 2006, he is leading W3C's Ubiquitous Web Domain which includes W3C's Mobile Web Initiative created by Philipp in 2005. In the past, he pioneered work on integrating audio and video into the Web. Philipp founded, chaired and served as editor for the Working Group that developed the W3CStandard SMIL which today is an integral part of mobile phone MMS messaging. Philipp also lead W3C's"Television and the Web" Activity. He previously directed W3C's Architecture Domain, which issues all core XML specifications from the W3C. Philipp chaired numerous W3Cworkshops that explored new Web developments, such as Workshops on the Mobile Web Initiative, Web Services, Television and the Web, Push Technology and Real Time Multimedia and the Web. Philipp holds a Ph.D. degree in Computer Science, and a Master's Degree in Computer Science from the University of Karlsruhe, Germany. (*) supported by the OMWeb project of the European Union's 7th Research Framework Programme (FP7).
  • Christine Perey Christine Perey is an independent consultant and industry analyst focusing on multimedia communications since 1991. She has been studying and working in the field of Mobile AR evaluating projects, new technologies and developing technology transfer strategies since 2006. In 2009 Christine has served in many roles on the organizing committee of the International Symposium on Mixed and Augmented Reality (ISMAR 2009). She is chair of the ISMAR Mobile Committee, Chair of ISMAR Workshops and the Mobile Magic Wand workshop, the first workshop focusing on the issues of commercialization of Mobile AR for consumers


    The organization committee can be reached via